Maraviya: Building brands across cultures
Build a brand that actually feels like you.
Strategy and growth for multicultural, first-generation, and global founders building across cultures, languages, and identities.
Found this through a copy of Maraviya INK in Paris, London or Madrid? You were meant to find this.
Most people I work with didn’t grow up seeing themselves as founders.
Maybe your parents built something back home, but had to start over.
Maybe you’re the first to try.
Maybe you’ve always felt like building something of your own was… not for you.
And now you’re here.
Building something anyway.
But without a clear blueprint.
Without someone who fully understands your unique context.
Without a room that feels like it was made for you to step into.
That’s where Maraviya comes in.
What is Maraviya?
Maraviya is a unique brand studio and collective.
Maraviya works with immigrant and first generation founders to shape their brand, grow their business, and build something sustainable without losing what makes them unique.
Not through social strategy
Not through trends.
Not through “content for the algorithm.”But through:
Clear positioning across international target markets
Intentional growth across cultures & languages
Real-world connection through offline strategies
We build brands the same way you build trust.
Slowly. Intentionally. In the right rooms.
Who Maraviya is for
This is for you if:
You’re building across cultures, languages, or identities
You don’t see yourself reflected in traditional “founder” spaces
You want to grow your business without losing your voice
You’ve probably outgrown most of the advice you see online.
You care about meaning as much as revenue
This is not for you if:
You’re looking for quick wins or viral strategies
You want fully outsourced execution
You’re optimizing for scale at all costs
THE MARAVIYA METHOD:
Some people need clarity.
Some need structure.
Some need someone in the room with them as they grow.
That’s why Maraviya works in stages:
→ Start with foundations
→ Build your strategy
→ Grow with ongoing support
You can explore the different ways we work together here:
Maraviya is one-on-one, strategic, and selective.
The 50 Client Rule
Maraviya works with a maximum of 50 clients per year.
Each collaboration is built slowly, through conversation and care.
Investment
Most engagements start from €1,200, depending on scope.
I keep Maraviya intentionally small.
Around 50 clients per year.
It’s the only way I know how to do this work properly.
With attention, context, and care.
If this resonates, we can talk.
Maraviya is built offline first.
Maraviya Ink is our quarterly zine sharing trends affecting founders like you across Europe. Just one of the ways we’re stepping outside of the traditional digital playbook.
Because the most important opportunities don’t happen on your phone.
Social media is part of the ecosystem. But it’s not the foundation.
We focus on:
Partnerships
Word of mouth
Real-world visibility
Direct relationships
Because that’s what lasts.
The Maraviya Collective
Every person who works with Maraviya becomes part of a curated collective.
It’s a small, intentional network built around collaboration, trust, and shared values rather than scale or visibility.
The collective exists to spark meaningful collaborations, encourage partnerships across industries, and support long-term business relationships.
It brings together multicultural entrepreneurs who care about culture, craft, and building something that lasts.
About me
I’m Lory Martinez. Before Maraviya, I founded Studio Ochenta, a global multilingual content studio.
Over six years, I worked with international organizations, media platforms, cultural institutions, and independent founders, often at very different stages of growth.
100+ productions across 25+ languages
Clients including UNESCO, OECD, Spotify, Euronews
International recognition, including features in The New York Times, El Pais, BBC Sounds and more.
What all of that work had in common is that it didn’t rely on paid media or constant online noise. Growth came through community, partnerships, press, word of mouth, and being present in the real world.
Conversations led to collaborations. Relationships led to opportunities.
Maraviya formalizes that way of working for the next generation of multicultural founders.
Working together
Engagements typically start from €1,200
for founders ready to take their work seriously.
If this resonates, schedule a free discovery call and let’s have a real conversation about what you’re building and how we can help you grow: