Maraviya
Press Kit & FAQ
Maraviya is an offline marketing and business development practice founded by Lory Martinez, focused on real-world growth beyond digital-first strategies.
Below are the most common questions from press, peers, and partners.
1. What is Maraviya?
Maraviya is a limited offline marketing and business development practice.
It helps founders, creatives, and organizations grow through:
offline strategy
guerrilla marketing tactics
partnerships
community-led initiatives
real-life activations and events
Maraviya focuses on growth that happens through people, relationships, and presence, rather than paid media or algorithm-driven channels.
2. How is Maraviya different from traditional marketing consulting?
Maraviya does not focus on:
social media growth
performance advertising
funnels or automation systems
Instead, it works on:
real-world brand positioning
physical and experiential touchpoints
word-of-mouth systems
strategic introductions and collaborations
business development through human networks
The work is intentionally slow, selective, and relationship-driven.
3. Who founded Maraviya?
Maraviya was founded by Lory Martinez, a brand strategist and former founder of Studio Ochenta, an international multilingual podcast studio.
Over six years, Lory worked with:
international organizations
media platforms
cultural institutions
independent founders and creative teams
Much of that growth was achieved without paid media, relying instead on partnerships, press, community, and offline presence.
4. Who is Maraviya for?
Maraviya works with:
founders and entrepreneurs building culturally rooted brands
multicultural and international businesses
creatives and consultants transitioning industries
organizations launching or repositioning their work
It is particularly relevant for people who:
feel digital marketing has plateaued
want partnerships rather than followers
value long-term positioning over short-term visibility
5. How does Maraviya work in practice?
Maraviya operates on a one-on-one advisory model.
Work typically includes:
offline marketing audits
guerrilla campaign design
community and event concepts
partnership and business development strategy
narrative alignment between online and offline presence
There are no group programs, courses, or mass offerings.
6. Why is access to Maraviya limited?
Maraviya works with a maximum of 80 clients per year, released in quarterly openings.
This limit exists to:
maintain depth of involvement
protect the quality of the work
allow space for long-term thinking
preserve a human pace
Most of the year, access is via waitlist.
7. What is the Maraviya Collective?
Every Maraviya client becomes part of a curated collective.
The collective:
meets quarterly in person
brings together local and international entrepreneurs
prioritizes conversation over visibility
encourages collaboration without pitching
It is not a networking group and does not operate publicly.
8. What are the Maraviya Pages?
The Maraviya Pages are a physical and digital directory inspired by vintage yellow pages and classified ads.
They feature:
a curated selection of multicultural entrepreneurs
minimal descriptions focused on people, not branding
limited circulation
The Pages exist to encourage offline collaboration and make talent discoverable without relying on algorithms.
Participation is by invitation.
Additional Information
Location: Paris, France
Scope: Europe, Americas, international
Focus areas: Offline marketing, guerrilla strategy, business development, partnerships, community-led growth
Access: Waitlist-based, quarterly openings
Media & Contact
For press inquiries, interviews, or referrals:
Contact: [your email or contact form]
For more information:
Website: lorymartinez.com/maraviya
Editorial Note
Maraviya is intentionally low-profile.
It does not operate through public launches, paid advertising, or influencer marketing.
Its growth is driven by referrals, relationships, and real-world outcomes.